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SBD/April 10, 2014/Marketing and Sponsorship
Chips & Putts: Sales For High-Tech "Game Golf" Going Well Since January Launch
Published April 10, 2014
SPLITTING THE FAIRWAY: GOLF DIGEST STIX' Marty Hackel noted golfer Fred Couples has worn the Ashworth brand since '88, and to "commemorate the occasion, Ashworth has launched a limited-edition line of Couples' shirts" for The Masters. It is part of a year-long celebration "honoring six major-championship wins by its tour-staff pros." The Masters edition is a "simple and elegant white shirt, ideally suited" for Augusta National Golf Club. Ashworth is "making 275 of them ... or one shirt for every stroke Couples made" during his '92 Masters victory (GOLF DIGEST STIX, 4/9 issue).
SELLING FAST: In Augusta, Wesley Brown noted The Masters created 350 gold coins to commemorate the "now-departed Eisenhower Tree" on the 17th hole, but the club's stock of the coins "has been depleted." Commemorative coins are "always among the hot commodities at the Masters, and the $125 gold coin featuring an image of Ike’s Tree sold out early Tuesday" (AUGUSTA CHRONICLE, 4/9).