SBD/April 10, 2014/Marketing and Sponsorship

Chips & Putts: Sales For High-Tech "Game Golf" Going Well Since January Launch

USA TODAY's Mike Snider notes Game Golf, the "system for tracking your scores and game play on indiegogo.com," can now be "ordered online and purchased in Apple retail stores nationwide" for $249. The system since launching 11 months ago has "raised more than $280,000 and ... gained some big backers," including the PGA of America and Golf Channel. The company has "already shipped several thousand units since its official launch" at the PGA Merchandise Show in January (USA TODAY, 4/10). 

SPLITTING THE FAIRWAY: GOLF DIGEST STIX' Marty Hackel noted golfer Fred Couples has worn the Ashworth brand since '88, and to "commemorate the occasion, Ashworth has launched a limited-edition line of Couples' shirts" for The Masters. It is part of a year-long celebration "honoring six major-championship wins by its tour-staff pros." The Masters edition is a "simple and elegant white shirt, ideally suited" for Augusta National Golf Club. Ashworth is "making 275 of them ... or one shirt for every stroke Couples made" during his '92 Masters victory (GOLF DIGEST STIX, 4/9 issue). 

SELLING FAST: In Augusta, Wesley Brown noted The Masters created 350 gold coins to commemorate the "now-departed Eisenhower Tree" on the 17th hole, but the club's stock of the coins "has been depleted." Commemorative coins are "always among the hot commodities at the Masters, and the $125 gold coin featuring an image of Ike’s Tree sold out early Tuesday" (AUGUSTA CHRONICLE, 4/9).
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