SBD/April 9, 2014/Marketing and Sponsorship

Marketplace Roundup

ESPN.com's Darren Rovell reported Nike has "decided to raise prices on two of the three types" of NFL jerseys it sells. Nike did "not announce the increase in price, but retailers, including the official league online store, started charging more on April 1." The Game jersey, which is the "cheapest replica, will still cost $100." But the price of the Limited jersey has "jumped from $135 to $150." The Elite jersey "went up" nearly 20% to $295, from $250 (ESPN.com, 4/8).

ENJOY THE RIDE: MARKETING DAILY's Karl Greenberg reported Nissan has "inked a four-year global partnership" with the UEFA Champions League, including the UEFA Super Cup. Nissan said that the partnership is its "largest ever sponsorship," and makes it an "official partner worldwide" from this year through the '17-18 seasons. Nissan said that it will "have full rights to the matches, pre-match training sessions, content, media, hospitality, events and the Final" (MEDIAPOST.com, 4/7).

KEEPING THE BEAT: ADWEEK's Tim Nudd noted Beats by Dre has "advertised its premium pair of noise-cancelling headphones, Beats Studio Wireless, in three darkly compelling ads" featuring Nets C Kevin Garnett, 49ers QB Colin Kaepernick and Seahawks DB Richard Sherman. A fourth spot "heads to Spain and an even more intense sports culture: the El Clásico rivalry" between La Liga clubs FC Barcelona and Real Madrid. Barcelona MF Cesc Fàbregas in the ad "leaves his hotel and boards a bus, under police escort, watching intently as the crowds swell, their chants grow louder, and the tension seems poised to become violent." One fan "throws a red flare at the bus," but Fàbregas "calmly slips on his Beats, as Aloe Blacc's 'The Man' starts to play" (ADWEEK.com, 4/8).
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