SBD/April 9, 2014/Marketing and Sponsorship

Fox Business Sponsorship Puts Net's Logo On Jason Dufner's Collar For The Masters

Dufner could make appearances on Fox Business as the season progresses
Fox Business Network will sponsor pro golfer Jason Dufner at The Masters this week in a deal that will see him "wear the network's FBN logo on his shirt collar," according to Brian Steinberg of VARIETY. The deal started with yesterday's practice round at Augusta National, and FBN Senior VP/Programming & Operations Brian Jones said, "We wanted to have an ongoing relationship with someone who is seen as an up and coming player." He added, "You will see our brand logos on his apparel, and then we will talk to him as the season progresses about personal appearances on the channel and, obviously social media." Jones did not specify financials of the sponsorship, but said that FBN "expects to have an association with Dufner over the course of the next 12 months." Steinberg noted the deal with Dufner comes after Fox Business "has established a volley" with the Tennis Channel. During major tournaments, FBN "updates tennis viewers while Tennis Channel gives information" to FBN's audience (VARIETY.com, 4/8)
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