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SBD/April 9, 2014/Events and Attractions
NCAA Open To Another North Texas Final Four After This Year's "Unqualified Success"
Published April 9, 2014
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EVERYTHING'S BETTER IN TEXAS? In Dallas, Jeff Mosier notes the North Texas region within the next year "will host the first College Football Championship Game, the Academy of Country Music Awards," and is a "finalist for another Final Four." Dallas attorney Matt Wood also is "leading the effort" to bring the '24 Summer Games to the area. Sports helped "boost the region’s reputation," but off the field, the area is "becoming a more serious player nationally." Dallas Mayor Mike Rawlings said, "We've already moved from a tier 2 convention and special events site to a tier 1. People are coming here and realizing that our product is much better than our perception.” Dallas Convention & Visitors Bureau President & CEO Phillip Jones said that AT&T Stadium "gave the region a promotional reach it couldn't have afforded otherwise." He said that other events that have "enhanced the area’s reputation" include the opening of the George W. Bush Presidential Center, which brought together all five living U.S. presidents. The city also received "national attention for its remembrance of the 50th anniversary of the assassination of President John F. Kennedy." Rawlings said, "It's a combination of all these things. That’s what momentum usually is. That’s why you push on every front." Wood said, "Dallas 2024 is going to benefit from the knowledge we’ve gained from hosting a Super Bowl now and a Final Four and NBA (All-Star) weekend." Rawlings: "Word starts to get out. We’ve always had our central location, so that’s always worked for us. Now these other things are falling into place" (DALLAS MORNING NEWS, 4/9).