Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
SBD/April 9, 2014/Classified AdvertisementsPrint All
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Sports programming continues to be a hot commodity among advertisers, bolstered by the strong ratings and appointment viewing that advertisers crave. At a time of year when many advertisers make their commitments for the upcoming television season, we’ll look at how sports programmers are positioning themselves in the marketplace. We’ll also explore some of the platforms and branded content opportunities that are in play.
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