Robertsons In Talks To Extend Race Deal Indy Eleven Unveil Stadium Renderings NASCAR HOF Revenue Projections Fall MLB, Nationals Claim MASN Overreaching Sources: NFL To Review Lynch's Hat Tony Stewart Buys Sprint Car Series Minding My Business: Danny Heinsohn Wisconsin Gov. Proposes Bucks Arena Funding Will Deflategate Impact Kraft-Goodell Relationship? NBC To Focus On Super Bowl, Not Deflategate
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Sports programming continues to be a hot commodity among advertisers, bolstered by the strong ratings and appointment viewing that advertisers crave. At a time of year when many advertisers make their commitments for the upcoming television season, we’ll look at how sports programmers are positioning themselves in the marketplace. We’ll also explore some of the platforms and branded content opportunities that are in play.
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