SBD/April 8, 2014/Media

CBS' UConn-Kentucky Overnight Down 10% For Title Game With Zero Lead Changes

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CBS earned a 12.9 overnight rating for UConn’s 60-54 win over Kentucky in the NCAA men’s basketball national championship game from 9:15-11:30pm ET. That figure is down 10% from Louisville’s win over Michigan last year, which drew a 14.5 overnight. However, last night’s game, which featured zero lead changes, is up 7% from a 12.1 overnight for Kentucky-Kansas in ’12. The 12.9 overnight is down from a 13.3 overnight for UConn's last title in '11, but up from the school's win over Georgia Tech in '04, which remains the lowest-rated championship game on record. UConn-Kentucky peaked at a 14.3 rating from 11:00-11:30pm last night. Louisville led all markets with a 47.5 local rating, followed by Hartford-New Haven with a 33.0 rating. Three Ohio markets rounded out the top five. Cincinnati earned a 28.9 local rating, followed by Dayton (23.2) and Columbus (22.2).

NCAA MEN'S BASKETBALL NATIONAL CHAMPIONSHIP GAME OVERNIGHT RATING TREND
YEAR
NETWORK
RATING
MATCHUP
'14
CBS
12.9
UConn-Kentucky
'13
CBS
14.3
Louisville-Michigan
'12
CBS
12.1
Kentucky-Kansas
'11
CBS
13.3
UConn-Butler
'10
CBS
16.0
Duke-Butler
'09
CBS
11.9
North Carolina-Michigan State
'08
CBS
12.8
Kansas-Memphis
'07
CBS
13.6
Florida-Ohio State
'06
CBS
11.7
Florida-UCLA
'05
CBS
16.0
North Carolina-Illinois
'04
CBS
11.2
UConn-Georgia Tech
'03
CBS
12.6
Syracuse-Kansas
'02
CBS
15.8
Maryland-Indiana
'01
CBS
15.3
Duke-Arizona
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