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SBD/April 8, 2014/Media
App Review: Razorgator For iPhone Needs Fine Tuning, More Customization
Published April 8, 2014
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COURTSIDE: The best feature of the app is the quick checkout with instant electronic ticket generation. Once the user makes a selection and submits for purchase, tickets are delivered within seconds. The mobile credit card capture adds even more convenience, eliminating the need to enter information manually. As for social, the ability to log in using Facebook enables users to forego the tedious task of completing a registration form -- another nice perk.
NOSEBLEEDS: The app's search functionality is underwhelming. While my Philadelphia-area location was detected instantly, I was served listings from as far away as the Bronx, and surprisingly, there was no effective way for me to filter these listings. Users can search for specific events, but entering venues sometimes returns zero results. In addition, when searching for certain events, like Jack Johnson (June 6 at the Mann Center), there are sometimes no results -- not even an acknowledgement that the event is happening. Lastly, the venue map is far from interactive, including only a static image and seat view. This feels clunky and outdated.
BOTTOM LINE: More search filters, please! While Razorgator for iPhone is definitely convenient for last minute tickets, it will serve no purpose if users cannot find the tickets they want. Improved search functionality and a filterable event calendar seem like logical additions for phase two. Overall, I don’t see this as a tech disruptor -- more of a check box for Razorgator. Still, a mediocre user experience trumps convenience this time.
Amie Sheridan (firstname.lastname@example.org) is a freelance writer in Philadelphia.
See Sheridan's previous App Review submissions for THE DAILY:
- DraftKings For iPhone Turns A Non-Fantasy Player Into An Addict
- NCAA March Madness Live For iPhone Brimming With User Engagement
- MLS Matchday For iPhone Covers Game Action Well, Lacks Fan Engagement
- WWE Network Impresses With Deep Video Archive, Live Programming
- Pac-12 Now For iPhone Offers Strong Video Features, Falls Short Elsewhere