Serena Draws Praise For Wimbledon Outfit UFC Gets Special Adult Swim Spots Jim Brown Settles With EA For $600,000 Marlins-Monster Deal Has Bentley Tie-In Morgan To Front Always' Olympic Effort Buccaneers Ink Deal With Frontier Marketplace Roundup Adidas Signs Deal With Dalian Wanda Group Westbrook Redefining Spokesperson Role Company Makes J.R. Smith Tattoo T-Shirts
SBD/April 8, 2014/Marketing and Sponsorship
Published April 8, 2014
DAVID'S SONG: WOMEN'S WEAR DAILY's Lisa Lockwood cites sources as saying that David Beckham has been "talking to several companies, including Li & Fung, about doing his own sportswear collection." But the sources said that "no deal is imminent." Beckham has been "raising his fashion profile with several collaborations," including a swimwear and bodywear deal with H&M, a men's fragrance partnership with Coty and an apparel deal with adidas (WOMEN'S WEAR DAILY, 4/7 issue).
CHECK YOUR HEAD: Schutt Sports is introducing a collection of NCAA authentic helmet collectibles. The new NCAA Authentic Collectibles Line will feature nearly 300 different helmets from nearly every major FBS and FCS school in the country. The list includes the alternate helmet market, in which schools introduce new helmets to wear for select games (Schutt).