Lochte Loses Four Sponsors In One Day NBC Wants Premium On "TNF" Ads Sponsor Loss Impacting HScott Motorsports' Future UA Unveils Latest "It Comes From Below" Video Marketplace Roundup Rams Debut First Marketing Campaign In L.A. DraftKings Ads Focus On Fan Engagement Dollar General Title Sponsoring Mobile Bowl Game Marketplace Roundup NBA Teams Talking Jersey Deal With Emirates
SBD/April 8, 2014/Marketing and Sponsorship
Published April 8, 2014
DAVID'S SONG: WOMEN'S WEAR DAILY's Lisa Lockwood cites sources as saying that David Beckham has been "talking to several companies, including Li & Fung, about doing his own sportswear collection." But the sources said that "no deal is imminent." Beckham has been "raising his fashion profile with several collaborations," including a swimwear and bodywear deal with H&M, a men's fragrance partnership with Coty and an apparel deal with adidas (WOMEN'S WEAR DAILY, 4/7 issue).
CHECK YOUR HEAD: Schutt Sports is introducing a collection of NCAA authentic helmet collectibles. The new NCAA Authentic Collectibles Line will feature nearly 300 different helmets from nearly every major FBS and FCS school in the country. The list includes the alternate helmet market, in which schools introduce new helmets to wear for select games (Schutt).