P&G Pulls Out Of NFL Initiative NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships Gatorade Praised For New Jeter Ad PepsiCo CEO Backs Goodell Amid Scandals NHL Decides Against Selling Jersey Ads Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Microsoft's NFL Deal Affected By iPad References Company Emerges In 3D-Printed Collectibles Space
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SBD/April 8, 2014/Marketing and Sponsorship
Published April 8, 2014
DAVID'S SONG: WOMEN'S WEAR DAILY's Lisa Lockwood cites sources as saying that David Beckham has been "talking to several companies, including Li & Fung, about doing his own sportswear collection." But the sources said that "no deal is imminent." Beckham has been "raising his fashion profile with several collaborations," including a swimwear and bodywear deal with H&M, a men's fragrance partnership with Coty and an apparel deal with adidas (WOMEN'S WEAR DAILY, 4/7 issue).
CHECK YOUR HEAD: Schutt Sports is introducing a collection of NCAA authentic helmet collectibles. The new NCAA Authentic Collectibles Line will feature nearly 300 different helmets from nearly every major FBS and FCS school in the country. The list includes the alternate helmet market, in which schools introduce new helmets to wear for select games (Schutt).