SBD/April 7, 2014/Media

Sochi Games Helps Yahoo-NBC Grab Top Spot On February ComScore Rankings

Thanks in large part to the Sochi Games, the Yahoo Sports-NBC Sports digital alliance in February broke a five-month hold ESPN had atop of the monthly comScore sports reach rankings, leading the way during the month with a total of 63.6 million unique visitors. The total is the highest produced in any single month by the alliance since it was struck in December '12. The Yahoo Sports-NBC Sports team also led in consumption metrics usually led in every month by ESPN, posting a total of 5 billion minutes. NBC Sports individually also generated its highest-ever individual digital audience total with 39.2 million uniques during February. The release of the comScore numbers from February was delayed by about two weeks as the measurement agency sorted through various data collection anomalies.

FEBRUARY '14 COMSCORES
RANK SITE UNIQUES (000)
1) Yahoo Sports-NBC Sports Network * 63,637
2) ESPN 56,488
3) Bleacher Report-Turner Sports Network ** 48,238
4) FoxSports.com on MSN 46,275
5) USA Today Sports Media Group *** 40,508
6) Sporting News Media/Perform Sports 32,302
7) SB Nation 28,949
8) CBS Sports 26,197
9) NFL Internet Group 25,361
10) Sports Illustrated sites^ 18,412
11) MLB 13,127
12) Deadspin.com 11,997
13) Active.com sites 7,655
14) Stack Media 7,259
15) CineSport 7,219
     

NOTES: * = Includes Rivals.com, ThePostGame.com, and Rotoworld. ** = Includes NBA.com, PGA.com, NCAA.com, and WNBA.com. *** = Includes 81 local Gannett newspapers sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group, The Big Lead and For The Win. ^ Includes National Football Post and the Fansided Network.
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