SBD/April 7, 2014/Marketing and Sponsorship

Panini Signs Expected Lottery Pick Dante Exum To Trading Card Deal

Consensus NBA lottery pick Dante Exum has signed an exclusive trading-card deal with Panini, the NBA's sole trading-card licensee. The 18-year-old Exum, a member of the Australian national team, will be featured on packaging, participate in social media and marketing initiatives and sign memorabilia for Panini Authentic. Exum's first NBA trading cards and autographed cards will arrive at retail in October with the release of '14-15 NBA Hoops Basketball. Exum is represented by Rob Pelinka at Landmark Sports.
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