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SBD/April 7, 2014/Marketing and Sponsorship
Chevy "Instrumental" In Bringing ManU To Michigan Ahead Of Shirt Sponsorship Deal
Published April 7, 2014
MORE SOCCER: In Detroit, Bill Shea noted Dolphins Owner Stephen Ross, whose Relevent Sports agency is running the Champions Cup, "has donated more money than anyone else" to UM. Ross, a UM alum, also thinks that the U.S. "is ripe for more soccer." RSE Ventures CEO Matt Higgins said of the company's focus on soccer, "It was really Steve's idea." Higgins also called General Motors' involvement in the tournament "instrumental to making it happen." Higgins: "They've been a big driver of it. Manchester United is a big partnership, so this is a great showcase" (CRAINSDETROIT.com, 4/6).