SBD/April 7, 2014/Facilities
Braves Prep New Ticket Amenities At Turner Field, Including Seat Upgrades
The Braves and mobile seat upgrade company Experience tomorrow at the club’s home opener will unveil a broad new set of ticket amenities at Turner Field, including guaranteed seat upgrades for season-ticket holders. There also will be a new season-ticket product that will not have fixed or regular seat locations. It will instead locate fans at various spots around the ballpark during the course of the year. Another amenity designed to spur increased single-game ticket purchases at Braves.com instead of other outlets will provide a $5 credit toward the purchase of a premium-seat upgrade. The new amenities are in part the result of enhanced technology that allows Experience to identify available seat upgrade locations and release users’ old locations to other buyers in near real-time, creating a domino effect of upgrade options throughout the ballpark. The company is working off the tagline of “Best Available Forever” for the new ticketing options. “Before, a fan’s interaction with Experience began once they got to the ballpark, or after a game started. Now that starts as soon as they buy their ticket, and that’s a big and important shift,” said Experience Chair Tripp Rackley. “Beyond that, we’re treating the season-ticket holder in an entirely new way.” The upgrades will be available through At The Ballpark, MLB’s dedicated in-venue mobile application. The Braves have been aligned with Experience since early last year, and the new features at Turner Field extend a recent run of activity for the company that includes a heightened presence with MLB and new deals with Ticketmaster and the NFL. The new offerings also add to a recent move by the Braves into digital ticketing, in which it is charging season-ticket holders an additional fee to have their tickets printed out on paper. "It stands to reason that we'll be able to have more people able to access all offerings we have at Turner Field as a result of Experience,” said Braves Exec VP/Sales & Marketing Derek Schiller.
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