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SBD/April 4, 2014/Media
Turner's Final Four Teamcasts May Provide Look At Future Of Big-Game Broadcasts
Published April 4, 2014
KEEP ON TRUCKIN': In California, Michael Lev notes it "took about half a year" for Turner to "figure out" how to make the Teamcasts work. The Teamcasts will "share most of the game cameras with the national telecast, but each teamcast will have its own production truck and, most important, its own slant on the game." Turner Sports Senior VP/Prduction & Exec Creative Dir Craig Barry said, "It’ll be a more energetic, more team-focused approach to the Final Four. Hopefully we’ll be able to create a really dynamic broadcast for people to watch." Lev: "No matter how it’s received, I applaud the effort. If you aren’t trying new things, you aren’t trying at all" (ORANGE COUNTY REGISTER, 4/4). In Boston, Chad Finn writes it will "be fascinating when the Nielsen numbers become available, if only to see whether or not this is something viewers want to make worth Turner’s while" (BOSTON GLOBE, 4/4).
CHEMISTRY TEST: On Long Island, Neil Best notes Saturday's games -- the "first national semifinals ever to appear on a cable network -- will mark the first time" Nantz, Kerr and Anthony have worked as a team. Asked if he was concerned about putting together an announcing team for the first time for such big games, Kerr said, "Not the slightest bit. (Anthony and I) did three games together in Indianapolis. I honestly can say it was seamless" (NEWSDAY, 4/4).