SBD/April 4, 2014/Media

Final Ratings: ESPN's "Sunday Night Baseball" Opener Sees Small Viewership Bump

ESPN averaged 2.28 million viewers for the “Sunday Night Baseball” opener featuring Dodgers-Padres, relatively flat compared to the 2.27 million viewers last year for Rangers-Astros. The “SNB” opener in ’12, which was actually on a Wednesday night, drew 2.42 million viewers as the opening of Marlins Park was featured. During ’09-11, the “SNB” opener aired on ESPN2.

"SUNDAY NIGHT BASEBALL" SEASON OPENER AUDIENCE TREND
YEAR
NETWORK
MATCHUP
RATING
VIEWERS (000)
'14
ESPN
Dodgers-Padres
1.4
2,279
'13
ESPN
Rangers-Astros
1.4
2,268
'12*
ESPN
Cardinals-Marlins
1.6
2,416
'11
ESPN2
Giants-Dodgers
1.2
1,995
'10
ESPN2
Yankees-Red Sox
2.0
3,234
'09
ESPN2
Braves-Phillies
2.1
3,313
'08
ESPN
Braves-Nationals
2.4
3,656
         
CHART NOTE: * = Aired on a Wednesday to accommodate opening of Marlins Park.

START YOUR ENGINES: ABC averaged 866,000 viewers for the season-opening Verizon IndyCar Series race from St. Petersburg last Sunday. The race went head-to-head with both the NASCAR Sprint Cup race and NCAA Elite 8 telecasts. The audience is down from the last season opener on ABC in '12, which drew 1.28 million viewers.

VERIZON INDYCAR SERIES: AUDIENCE TREND FOR SEASON-OPENING RACE
YEAR
NETWORK
START (ET)
DAY
RACE
RATING
VIEWERS (000)
'14
ABC
3:00pm
Sun.
Streets of St. Petersburg
0.6
866
'13
NBCSN
12:30pm
Sun.
Streets of St. Petersburg
0.3
388
'12
ABC
12:30pm
Sun.
Streets of St. Petersburg
0.9
1,279
'11
ABC
12:30pm
Sun.
Streets of St. Petersburg
1.2
1,840
'10
NBCSN
12:00pm
Sun.
Streets of São Paulo
0.2
411
             
The charts below list final ratings and viewership from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RATING
VIEWERS (000)
NCAA Tournament: Elite 8: Kentucky-Michigan
3/30
CBS
4:55-7:20pm
8.9
14,639
NCAA Tournament: Elite 8: UConn-Michigan State
3/30
CBS
2:10-4:35pm
6.1
9,795
NASCAR Sprint Cup Series: STP 500 (Martinsville)
3/30
Fox
1:15-5:00pm
4.2
6,700
Liga MX: Chivas de Guadalajara-Club America
3/30
UniMas
8:47-11:00pm
1.1
2,331
PGA Tour: Valero Texas Open: Final Round
3/30
NBC
3:15-6:15pm
1.6
2,226
"Road to the Final Four"
3/30
CBS
1:00-2:15pm
1.2
1,691
PGA Tour: Valero Texas Open: Third Round
3/29
NBC
3:00-6:00pm
1.2
1,690
NCAA D-II Men's Basketball Championship:
Central Missouri-West Liberty
3/29
CBS
3:00-5:20pm
1.0
1,335
NHL: Bruins-Flyers
3/30
NBC
12:30-3:15pm
0.8
1,304
"Best of College Basketball 2014"
3/29
CBS
2:00-3:00pm
0.7
890
"Supercross: Behind the Dream"
3/30
CBS
12:00-1:00pm
0.6
887
Verizon IndyCar Series: Firestone GP of St. Petersburg
3/30
ABC
3:00-5:47pm
0.6
866
PBR 15/15 Bucking Battle
3/29
CBS
1:00-2:00pm
0.6
834
Liga MX: Cruz Azul-Atlas
3/29
Univision
6:55-9:00pm
0.5
819
"ESPN Sports Saturday"
3/29
ABC
4:00-6:00pm
0.5
685
"World of Adventure Sports"
3/29
NBC
2:00-3:00pm
0.3
340
TELECAST
DATE
NET
TIME (ET)
RATING
VIEWERS (000)
NCAA Tournament: Elite 8: Wisconsin-Arizona
3/29
TBS
8:38-11:17pm
5.8
9,967
NCAA Tournament: Elite 8: Florida-Dayton
3/29
TBS
6:00-8:22pm
4.3
7,203
NCAA Tournament: Sweet 16: Michigan State-Virginia
3/28
TBS
10:06pm-12:31am
3.0
5,086
"Inside March Madness"
3/29
TBS
11:17pm-12:00am
2.3
3,547
NBA: Heat-Pacers
3/26
ESPN
8:03-10:54pm
2.2
3,348
NCAA Tournament: Sweet 16: Arizona-San Diego State
3/27
TBS
10:09pm-12:43pm
2.0
3,282
NCAA Tournament: Sweet 16: UConn-Iowa State
3/28
TBS
7:15-9:43pm
1.8
3,105
NCAA Tournament: Sweet 16: Wisconsin-Baylor
3/27
TBS
7:30-9:51pm
1.9
3,025
MLB: Dodgers-Padres
3/30
ESPN
8:00-11:03pm
1.4
2,279
"Inside March Madness"
3/28
TBS
12:37-1:06am
1.3
2,252
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