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SBD/April 4, 2014/Facilities
Wrigley Field Celebrates 100 Years As Venue Balances Historic Preservation, Innovation
Published April 4, 2014
CELEBRATE WE WILL: MLB.com's Phil Rogers noted the Cubs have "lots of cool promotions planned, including a Chicago Federals jersey giveaway on April 23, the 100th anniversary of the Feds' win over the Kansas City Packers in the first baseball game ever at the ballpark, and bobbleheads to commemorate [Ernie] Banks, Joe Tinker, Gale Sayers, Red Grange and even Babe Ruth's 'Called Shot'" (MLB.com, 4/3). In Chicago, Josh Noel noted Goose Island, the city's "longest-tenured beer maker," will be "abundant at Clark and Addison this season for the first time." Until now, craft beer "has been rare at Wrigley Field, leading to a reputation as having one of baseball's least interesting beer selections." The addition of Goose Island "gives the stadium one of its most diverse beer menus in recent years." Both Budweiser and Bud Light will continue to be available from vendors." Wrigley also will launch its "most ambitious cocktail menu to date" (CHICAGO TRIBUNE, 3/31).
ONE STEP AHEAD: The AP's Babwin & Seligman wrote it is "hard to think of Wrigley Field as anything but a place of heartbreak." Yet in the "century without a championship, the ballpark has been in first time and time again in changing the way America watches baseball." It was the first to "let fans keep foul balls." The first with "permanent concession stands." The first "with organ music." The first to "clean the park and broadcast games as part of an effort to diversify the fan base and attract women and their kids to a game traditionally more popular among men." But author Stuart Shea said that more important is that the ballpark was "built with an eye to the future: It could be retrofitted and expanded, something that was considered genius" (AP, 3/31).