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SBD/April 3, 2014/Marketing and Sponsorship
Nike Golf Still Selling Woods' Masters Apparel, But Retailers Could Take A Hit
Published April 3, 2014
SUPPORT GROUP: Nike Golf President Cindy Davis on Tuesday appeared on CNBC's "Fast Money Halftime Report" and said, "It's disappointing not to have the No. 1 player in the world tee it up next week at The Masters, but we support him and certainly are going to cheer for him to return back to the golf course as quickly as possible." CNBC's Scott Wapner asked Davis, "I would assume that that's going to take, at least (the apparel) part of the business, could be more impacted than most others?" Davis replied, "We script our athletes and it's exciting for golf fans to see what they're wearing and you'll see us start announcing some of the athletes and what they're wearing as the week progresses and certainly, we're going to miss seeing what Tiger's wearing" ("Fast Money Halftime Report," CNBC, 4/1).