Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/April 3, 2014/Marketing and Sponsorship
Nike Golf Still Selling Woods' Masters Apparel, But Retailers Could Take A Hit
Published April 3, 2014
SUPPORT GROUP: Nike Golf President Cindy Davis on Tuesday appeared on CNBC's "Fast Money Halftime Report" and said, "It's disappointing not to have the No. 1 player in the world tee it up next week at The Masters, but we support him and certainly are going to cheer for him to return back to the golf course as quickly as possible." CNBC's Scott Wapner asked Davis, "I would assume that that's going to take, at least (the apparel) part of the business, could be more impacted than most others?" Davis replied, "We script our athletes and it's exciting for golf fans to see what they're wearing and you'll see us start announcing some of the athletes and what they're wearing as the week progresses and certainly, we're going to miss seeing what Tiger's wearing" ("Fast Money Halftime Report," CNBC, 4/1).