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SBD/April 2, 2014/Media
CBS Sports, Turner Sports Unveil Announcing Lineup For Final Four Teamcasts
Published April 2, 2014
TEAMCAST TUTORIAL: In Oklahoma City, Mel Bracht notes Turner Sports Senior VP/Production & Exec Creative Dir Craig Barry hopes that the teamcasts "will not just be for 'homers and alumni' of the schools." He added, "Some people may, say, switch over and watch a few minutes of it ... and enjoy a certain amount of energy and a different approach." Barry credited Turner sports COO Lenny Daniels with "coming up with the idea" (OKLAHOMAN, 4/2). CBS Sports Exec Producer & VP/Production Harold Bryant said that 95% of the cameras used in the "more traditional telecast will be used by teamcast productions." Barry said that the approach is "to create 'separate broadcast operations' ... with its own talent, producers, directors, cameras, etc." He added that while there is "'a lot of emphasis on the talent,' the end product will be defined by 'all the pieces of the broadcast'" (CABLEFAX DAILY, 4/2).
A LAFORCE TO BE RECKONED WITH: In N.Y., Kirsten Fleming wrote there is "already one big winner" from the NCAA tournament in CBS Sports' Allie LaForce. LaForce, who has been working with broadcasters Verne Lundquist and Bill Raftery, has been "lighting up Twitter for both her all-American looks and her impressive basketball acumen." She has "been part of some of the tournament’s most poignant moments, such as interviewing St. Joseph’s coach Phil Martelli’s adorable mini-me grandson and chatting with Dayton star Devin Oliver’s sister Miya, who has Down syndrome." The 25-year-old former Miss Teen USA played hoops at Ohio Univ., but said that she "still has to battle the notion that she’s just a pretty face in a male-dominated arena" (N.Y. POST, 4/1).