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SBD/April 1, 2014/Media
App Review: DraftKings For iPhone Turns A Non-Fantasy Player Into An Addict
Published April 1, 2014
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PAYOUTS: The DraftKings app offers two standout features: Local Play and Global Player Swap. With Local Play, the app detects fellow DraftKings players in the same room and invites them to join a contest. Bluetooth or WiFi must be enabled and users must all have the app open with Local Play selected. Global Player Swap allows users to substitute a new player in up to 50 contest lineups. This conveniently saves users the time of adding new players manually in the event of an injury or a healthy scratch. In addition to these two features, filter functionality during lineup creation makes choosing a team very quick and painless. A refer-a-friend promotion can be shared to iPhone contacts, e-mail contacts, Facebook friends and Twitter followers. Push notifications -- like the one I received yesterday for MLB Opening Day contests -- keep users coming back for more.
BUSTS: Users can claim that they are of age by simply swiping the age verification button during registration. What would prevent a young person with a credit card and a cell phone from getting access to an account? There is not much of a barrier to entry here. Meanwhile, for daily fantasy beginners, it is easy to join a contest, but the app does not explain the rules of play very well. Acronyms like FPPG and OPRK are used throughout the experience, but there is no legend. Furthermore, players are awarded frequent player points for completing certain actions, but there is no way of knowing how many would be received and for what.
BOTTOM LINE: Over the course of the week, I played in six contests, spent $3.25, won $0 and earned 13 frequent player points. I am still waiting to see what I get for the frequent player points, and my performance so far has been disappointing, but I plan to keep playing. While the app comes with some ethical questions and an expert-centric approach, it delivers daily fantasy to mobile very smoothly, and invites social competition. I would not be surprised to see a significant spike in the DraftKings registered user-base as a result of this well-crafted app.
Amie Sheridan (firstname.lastname@example.org) is a freelance writer in Philadelphia.
See Sheridan's previous App Review submissions for THE DAILY:
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