SBD/April 1, 2014/MLB Season Preview

Yankees, Dodgers Lead MLB Teams Across Twitter, Facebook, Instagram Metrics

A study by SBJ/SBD that followed fans of MLB teams on social media over three years shows that the Yankees continue to be the biggest brand in baseball. Over that time period, the Yankees have added more than 4.3 million new combined followers across Facebook and Twitter. The Yankees also continue to lead all teams with more than 8 million fans overall. In the past three years, the Red Sox have added almost 2.8 million new fans for second place and the Dodgers have added more than 1.8 million new fans for third. The Giants and Rangers round out the top five, with each having more than 1.5 million additions. The Marlins added the fewest number of new social media followers in that time frame. The official MLB Facebook and Twitter accounts have a total of 8.8 million followers, up 7.3 million from the same point in '11. Meanwhile, the Dodgers’ recent supplanting of the Yankees as the team with the highest payroll in MLB is mirrored by its growth on Instagram. The Dodgers have more than 457,000 followers, which is around 100,000 more than the second-place Yankees. The Giants, Red Sox and Braves round out the top five on Instagram. The official MLB Instagram account has just over 747,000 followers.

COMBINED TWITTER FOLLOWERS/FACEBOOK LIKES FOR MLB TEAMS
RANK
TEAM
APRIL '11
APRIL '14
3-YEAR INCREASE
1
Yankees
3,915,776
8,263,738
4,347,962
2
Red Sox
2,367,690
5,158,516
2,790,826
3
Dodgers
645,979
2,447,906
1,801,927
4
Giants
1,029,355
2,639,833
1,610,478
5
Rangers
604,590
2,214,728
1,610,138
6
Cardinals
712,374
2,175,761
1,463,387
7
Braves
725,897
2,059,443
1,333,546
8
Tigers
606,956
1,936,073
1,329,117
9
Cubs
1,184,996
2,346,203
1,161,207
10
White Sox
604,746
1,517,464
912,718
11
Phillies
1,456,152
2,284,328
828,176
12
Blue Jays
284,106
1,095,372
811,266
13
Reds
350,314
1,149,453
799,139
14
Angels
267,687
982,183
714,496
15
Pirates
180,333
888,943
708,610
16
Mets
402,436
1,076,491
674,055
17
Orioles
252,266
878,011
625,745
18
Indians
344,282
908,914
564,632
19
Mariners
322,376
880,716
558,340
20
Brewers
375,633
920,692
545,059
21
Twins
575,556
1,107,871
532,315
22
Rockies
296,340
779,303
482,963
23
Astros
281,453
711,187
429,734
24
D-Backs
137,222
564,710
427,488
25
Rays
291,095
716,641
425,546
26
A's
259,396
680,068
420,672
27
Royals
217,454
624,554
407,100
28
Nationals
96,580
488,455
391,875
29
Padres
246,987
616,588
369,601
30
Marlins
156,374
498,185
341,811
 
MLB TEAM INSTAGRAM FOLLOWERS AS OF APRIL '14
TEAM
FOLLOWERS
TEAM
FOLLOWERS
Dodgers
457,273
Cubs
73,049
Yankees
353,341
Blue Jays
71,582
Giants
330,017
Mariners
66,914
Red Sox
279,303
White Sox
55,039
Braves
196,799
D-Backs
54,935
Cardinals
136,584
Indians
51,600
Tigers
119,126
Rays
48,878
Rangers
105,380
Nationals
48,600
Reds
81,701
Rockies
44,109
Phillies
80,305
Royals
42,434
Orioles
80,060
Brewers
41,990
A's
79,863
Marlins
39,200
Angels
77,879
Padres
37,236
Pirates
75,804
Astros
34,878
Mets
74,188
Twins
32,394

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