SBD/March 26, 2014/Marketing and Sponsorship

NHL Rangers Sign Deal With Caesars Making Team's Online Gaming Partner

Caesars Interactive Entertainment has signed a deal that makes the online gaming portal the exclusive online gaming partner of the NHL Rangers through the end of the current season. Financial terms of the deal were not available. New Jersey recently became the third state in the country to offer legal, licensed and regulated online casino games. To promote the partnership to fans within New Jersey borders, the Rangers and are hosting a viewing party tonight in Hoboken to watch the team's game against the Flyers. As part of the sponsorship, the " Rangers Homecoming Sweepstakes" gives fans the chance to have a former Rangers player visit their home to watch a regular season game. Other prizes include Rangers game tickets, autographed memorabilia and VIP experiences. Special offers, co-branded communication and engaging viewing parties will be developed for Rangers fans who reside in New Jersey. Game experiences like pregame penalty box access, plus tickets on the Chase Bridges at MSG are all part of the partnership and will be offered to fans as part of online promotions at CIE’s online gaming websites will also have a presence at Rangers home games, including branding on the center-hung scoreboard and LED ribbon boards, as well as database marketing opportunities and website advertising.
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