SBD/March 25, 2014/Media

NBC Sports Gets Friday Ryder Cup Coverage From ESPN, Will Put On Golf Channel

NBC's '06 trade of Oswald the Lucky Rabbit to ESPN officially has run its course, as NBC Sports Group picked up the rights to Friday coverage of the Ryder Cup. As part of the Oswald trade, ESPN carried the Ryder Cup's Friday matches from '06-12. But this September, NBC-owned Golf Channel will step in and carry the Ryder Cup's Friday coverage, marking the first time that net will carry the tournament. NBC in October signed a deal with the PGA of America to keep the Ryder Cup rights through '30, a deal that officially starts in '15. But ESPN ceded the rights to the Friday coverage back to NBC early in exchange for a package of rights that includes EPL and Olympics highlight rights, sources said. NBC also allowed ESPN to negotiate a talent contract with Michelle Beadle, who still was under contract to NBC. All told, NBC is planning to produce 26.5 hours of live golf across NBC and Golf Channel from the Ryder Cup, which will be played in Scotland this September. Previously, NBC tape-delayed the event's Saturday matches when they were held in Europe. Golf Channel plans to re-air some of the early morning coverage, though it has not scheduled a timeslot for it yet. The event also will be streamed to authenticated subscribers via NBC Sports Live Extra. As for Oswald, the cartoon character lives on at Disney through a variety of video games and merchandise.

'14 RYDER CUP TELECAST WINDOWS
DATE
AIR TIME (ET)
NETWORK
9/26
2:30am-1:00pm
Golf Channel
9/27
3:00am-1:00pm
NBC
9/28
7:00am-1:00pm
NBC
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Media, NBC, ESPN, Ryder Cup

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