SBD/March 24, 2014/People and Pop Culture

Executive Transactions

The College Football HOF made a number of executive announcments as the facility gets set to open in August. The HOF named air-transport communications firm SITA Business Finance Dir MARK PETERSEN VP/Finance & Administration, Zoo Atlanta VP/Marketing & Sales MARCUS MARGERUM VP/Marketing & Communications, Braves Dir of Guest Services MATT LYNCH VP/Fan Experience, Georgia Tech Facilities & Capital Planning Dir SHAWN TESKE VP/Operations & Infrastructure and Univ. of Georgia Exec Dir of New Media MIKE BILBOW VP/Content & Production (, 3/23). 

EXECS: SPORTSBUSINESS JOURNAL's Liz Mullen reports Former EA Sports Senior Dir of Athlete Relations SANDY SANDOVAL, who left the company last year, "has launched a new consulting company, Sandoval Ventures, and signed three companies as clients, including Microsoft." Sandoval said his new Carlsbad, Calif.-based company will focus on "athlete relations consulting" (SPORTSBUSINESS JOURNAL, 3/24 issue)....Fashion brand Björn Borg named former adidas exec HENRIK BUNGE CEO (Björn Borg)....Inside Lacrosse magazine named AMY WEINSTEIN FLYNN Dir of Sales, ASHLEY MCCULLOCH Assistant Dir of Events, HALLEY QUILLINAN Women's Editor and SEAN FOSTER Web Developer (Inside Lacrosse).  

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