SBD/March 24, 2014/Media

March Madness Live Already Exceeded Entire '13 Tourney With 51 Million Streams

March Madness Live has surpassed 51 million live video streams through the first weekend of the NCAA men’s basketball tournament, more than the total for the entire tournament last year and a new record for digital streaming of the event. The 51 million live streams are up 40% from a comparable point last year, and more than the 49 million live streams for the entire ’13 event, according to data from Turner Sports. March Madness Live also has generated more than 10.5 million hours of consumed video, up 6% from a year ago and also on a record pace. The most popular individual game remains the Dayton-Ohio State matchup from last Thursday afternoon, with about 4.6 million live streams. The game’s 12:15pm ET tip time marked the beginning of play Thursday, generally considered the full start of the tournament.
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