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SBD/March 21, 2014/Media
SportsNet LA Still Only On Time Warner Cable As MLB Regular Season Approaches
Published March 21, 2014
CONTROLLING THE MESSAGE: In L.A., Michael Hiltzik reported Dodgers PR Dir Joe Jareck on Wednesday "may have gotten a little bit too candid about the team's news-managing techniques." Speaking in Sydney, Jareck "said this about how the team prefers to get its news out: best to publish on its own website, Dodgers.com, because then 'we can spin it any way we want.'" Jareck: "You can tell the (in-house) writer, 'Here do this' and they’ll do it.'" Jareck also "took what sounded to be a couple of swipes at outside media." Jareck: "I’m of the belief we should give everything to Dodgers.com -- there are more eyeballs there. Gone are the days when The Los Angeles Times ruled the city." He added, "Very few (media) have that kind of influence anymore. So I’m of the view of giving it to our own website which is double or triple what the readership of the Los Angeles Times is in print and online" (LATIMES.com, 3/20).