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SBD/March 21, 2014/Events and Attractions
Fans Of Local Schools Pack NCAA Tournament Sites In St. Louis, Milwaukee, Orlando
Published March 21, 2014
ATTENTION TO DETAIL: Stetson Univ. AD Jeff Altier said that the school "could earn as much as $200,000 for its months of behind-the-scenes work to put on the three-day" slate of second- and third-round games at the Amway Center. He added, "But it's the TV exposure that we get that's really big." In Daytona Beach, Sean Kernan reports Stetson for serving as a tournament host "gets two 4-by-5-foot Hatters logos on the baseline of the court, two banners hanging from the rafters, one regular courtside banner and its name on a rotating, digital half-court sign that is in prime position." Univ. of South Florida Sport & Entertainment Business Management MBA Founding Dir Bill Sutton said, "Every time the teams run past the digital banner and people watching on TV see Stetson University, some of them are going to ask, 'Where's Stetson?' I'd love to see the number of Google searches on Stetson on Thursday and Saturday." Stetson, which is "hosting its fifth NCAA tournament, has been working with its partners -- the Central Florida Sports Commission and Amway Center -- to bring the NCAA tourney back to Orlando for the first time" since '04 (Daytona Beach NEWS-JOURNAL, 3/21). In Orlando, Mike Bianchi reports the Amway Center on Thursday was "mostly filled to the rafters" with Univ. of Florida fans, who made up most of the 16,074 in attendance. Central Florida Sports Commission President & CEO John Bisignano said, "The Gators have made the NCAA Tournament in Orlando a resounding success" (ORLANDO SENTINEL, 3/21).