SBD/March 20, 2014/Research and Ratings

North Carolina Tops All Teams In NCAA Tournament On Social Media Platforms

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North Carolina is a No. 6 seed entering this year’s NCAA men’s basketball tournament, but the Tar Heels rank No. 1 across the field of 68 when comparing networks of support for the schools’ basketball teams on various social media platforms. According to a school-by-school review of this year’s tournament participants, UNC was joined by Kentucky, Duke, Michigan and Kansas as programs with more than 400,000 supporters across Twitter, Facebook and Instagram as of March 19. UNC has the strongest following across both Twitter and Facebook for its basketball program. Instagram, meanwhile, is the least used of the social media platforms across the tournament schools. However, the emerging social media site has been used to great effect by Duke, which has more than 100,000 followers, twice as many as No. 2 Kentucky and well more than other schools in the field. Some top-name programs, including Syracuse and Cincinnati, do not have basketball-only accounts (thus knocking them down in the rankings here), but they do have large followings for their overall athletic department social media sites. All numbers were compiled based on fans of the official basketball program accounts for each school participating in this year’s tournament.

NCAA TOURNAMENT SOCIAL MEDIA STRENGTH
NO. SCHOOL TOTAL SUPPORTERS
1) North Carolina 1,035,245
2) Kentucky 529,966
3) Duke 410,274
4) Michigan 410,254
5) Kansas 403,542
6) Ohio State 165,179
7) Louisville 107,949
8) Wisconsin 102,508
9) BYU 93,130
10) Michigan State 64,587
11) Tennessee 58,714
12) Villanova 54,699
13) Iowa 54,394
14) Iowa State 51,818
15) North Carolina State 51,069
16) UCLA 47,930
17) Memphis 41,356
18) Creighton 34,581
19) Nebraska 32,399
20) Oregon 29,655
21) Arizona 29,624
22) Dayton 28,439
23) Oklahoma 27,338
24) Florida 25,145
25) Oklahoma State 21,319
     
NO. SCHOOL TWITTER FOLLOWERS
1) North Carolina 156,071
2) Duke 103,964
3) Michigan 100,764
4) Kansas 73,621
5) Michigan State 64,587
6) Kentucky 63,757
7) Ohio State 36,789
8) Tennessee 36,281
9) Iowa 35,955
10) Memphis 35,831
     
NO. SCHOOL FACEBOOK LIKES
1) North Carolina 869,479
2) Kentucky* 421,222
3) Kansas 329,921
4) Michigan 309,490
5) Duke 180,929
6) Ohio State 111,921
7) Louisville 107,949
8) BYU 77,839
9) Wisconsin 67,335
10) Villanova 45,846
     
NO. SCHOOL INSTAGRAM FOLLOWERS
1) Duke 125,381
2) Kentucky* 44,987
3) Ohio State 16,469
4) Arizona 10,648
5) North Carolina 9,695
6) Oklahoma 6,663
7) Tennessee 5,171
8) Villanova 4,616
9) Iowa 4,396
10) North Carolina State 3,530
     

NOTES: * Kentucky basketball’s Facebook and Instagram pages send visitors to pages tied to coach John Calipari.
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