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SBD/March 20, 2014/Finance
Analyst: Knicks' Phil Jackson Hire Good News For MSG Stock Based On Attendance, TV
Published March 20, 2014
FACE OF THE FRANCHISE: In N.Y., Richard Sandomir notes Jackson is "now a face of the publicly traded Garden," along with Knicks F Carmelo Anthony, Rangers G Henrik Lundqvist and musician Billy Joel. Jackson's return "came at an important time for the Garden: late in the first season" of the arena’s $1B renovation. Sandomir: "The arena needed another attraction. Jackson is it." Jackson, like "no other top Knicks executive of the past, ... will be essential to the team’s marketing until it consistently wins." If Jackson succeeds, MSG will "gain revenue from more playoff games and more telecasts (and higher advertising rates) on MSG Network" (N.Y. TIMES, 3/20).