Yahoo Praised For Draft Streaming Show Debut Warriors Not In Need Of Drastic Changes Excel Sports Reps Six First-Round Picks NBA Draft Overnight Lowest Since '12 76ers Excited For Ben Simmons NBA Draftees Show Off Fashion Choices NBA Finals Generated $164.4M In TV Ad Revenue Knicks' Jackson Makes Splash With Rose Trade Cavs Gear Selling At Record Pace NBA Partners Again Activating Around Draft
SBD/March 20, 2014/Finance
Analyst: Knicks' Phil Jackson Hire Good News For MSG Stock Based On Attendance, TV
Published March 20, 2014
FACE OF THE FRANCHISE: In N.Y., Richard Sandomir notes Jackson is "now a face of the publicly traded Garden," along with Knicks F Carmelo Anthony, Rangers G Henrik Lundqvist and musician Billy Joel. Jackson's return "came at an important time for the Garden: late in the first season" of the arena’s $1B renovation. Sandomir: "The arena needed another attraction. Jackson is it." Jackson, like "no other top Knicks executive of the past, ... will be essential to the team’s marketing until it consistently wins." If Jackson succeeds, MSG will "gain revenue from more playoff games and more telecasts (and higher advertising rates) on MSG Network" (N.Y. TIMES, 3/20).