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SBD/March 19, 2014/Colleges
SMU Officials Say Beer Sales At Basketball Games Have Caused Few Problems
Published March 19, 2014
HEY, BARTENDER: SPORTS ON EARTH's Colin McGowan wrote the "ongoing debate about whether or not to sell alcohol at sporting events on college campuses has picked up over the past five years." It is "easy to see why the issue itself is hard to breach, from a public relations perspective: All that higher learning, looking out for the kids stuff is difficult to reconcile with providing them with $9 beers." West Virginia Univ. started selling beer at football games in '11, and part of AD Oliver Luck’s argument was that he "believes adults should be able to make their own decisions." But he also claimed that it would "increase in-stadium civility." The Univ. of Minnesota, which started selling beer and wine at games in '12, "managed to lose money that first year, but that was due primarily to one-time startup costs and an inequitable contract with their beverage vendor." UM during the '13 season "made upwards of $180,000 in profits and had a decrease in alcohol-related incidents" (SPORTSONEARTH.com, 3/18).