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SBD/March 18, 2014/Colleges
Michigan Football Accounts For Nearly 60% Of Athletic Department Revenues In '12-13
Published March 18, 2014
STICKING TO TRADITION: Brandon said that the policy on alcohol sales at Michigan Stadium is "not going to change, despite a number of other big-name college stadiums that have begun, or are seriously considering, selling beer during games." The ANN ARBOR NEWS' Woodhouse noted Big Ten schools Iowa, Wisconsin, Illinois and Purdue "sell alcohol in premium seating areas." Brandon: "I just don't think we need to do that." He added, "You've got to set up places to vendor this stuff and you've got to make sure you're selling it to the right people, not the wrong people, and then you've got to deal with all the ramifications of alcohol being served in an area where you've got a lot of young people and a lot of underage people. Sometimes people lose track of the fact that we have to organize and manage 110,000 to 115,000 people all in one tight space, and get them in there and out of there safely. I don't think serving alcohol is going to make that job any easier." Alcohol is available in the football stadiums at about one-fifth of the FBS schools in the NCAA, but Brandon said that the "decision to sell alcohol is hardly ever revenue-driven." Brandon: "I'm not sure at the end of the day you would ever do it for financial reasons. You do it because you've got a lot of pressure from your fans and they expect it and it starts to become more the norm" (MLIVE.com, 3/17).