SBD/March 17, 2014/Marketing and Sponsorship

Nike Still Dominates NCAA Tournament Representation, Despite Fewer Teams

Nike and its affiliated brands sponsor 45 of the 68 teams in the NCAA men’s basketball tournament, down from 52 in last year's tourney. THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney shows there are 44 schools that wear Nike shoes, while one team wears Jordan Brand. Eighteen teams wear adidas shoes, five more than last year. Russell Athletic supplies the jerseys for four schools, an increase from three last year. Under Armour, which had three teams in last year’s tournament, has one this year. Schools in the chart below are listed by region in their seed order. The first round of the NCAA Tournament begins tomorrow (THE DAILY).

SOUTH
WEST
TEAM SHOE/APPAREL TEAM SHOE/APPAREL
1) Florida Nike/Nike 1) Arizona Nike/Nike
2) Kansas adidas/adidas 2) Wisconsin adidas/adidas
3) Syracuse Nike/Nike 3) Creighton Nike/Nike
4) UCLA adidas/adidas 4) San Diego State Nike/Nike
5) VCU Nike/Nike 5) Oklahoma Nike/Nike
6) Ohio State Nike/Nike 6) Baylor adidas/adidas
7) New Mexico Nike/Nike 7) Oregon Nike/Nike
8) Colorado Nike/Nike 8) Gonzaga Nike/Nike
9) Pittsburgh Nike/Nike 9) Oklahoma State Nike/Nike
10) Stanford adidas/adidas 10) BYU Nike/Nike
11) Dayton Nike/Nike 11) Nebraska adidas/adidas
12) Stephen F. Austin UA/UA 12) North Dakota State Nike/Nike
13) Tulsa Nike/Nike 13) New Mexico State adidas/adidas
14) Western Michigan adidas/adidas 14) Louisiana Lafayette Nike/Russell
15) Eastern Kentucky Nike/Nike 15) American Nike/Nike
16) Albany Nike/Nike 16) Weber State adidas/adidas
16) Mount Saint Mary's Nike/Nike    
       
EAST
MIDWEST
TEAM SHOE/APPAREL TEAM SHOE/APPAREL
1) Virginia Nike/Nike 1) Wichita State Nike/Nike
2) Villanova Nike/Nike 2) Michigan adidas/adidas
3) Iowa State Nike/Nike 3) Duke Nike/Nike
4) Michigan State Nike/Nike 4) Louisville adidas/adidas
5) Cincinnati adidas/adidas 5) Saint Louis Nike/Nike
6) North Carolina Jordan/Jordan 6) Massachusetts adidas/adidas
7) Connecticut Nike/Nike 7) Texas Nike/Nike
8) Memphis Nike/Nike 8) Kentucky Nike/Nike
9) George Washington Nike/Nike 9) Kansas State Nike/Nike
10) Saint Joseph's Nike/Nike 10) Arizona State Nike/Nike
11) Providence Nike/Nike 11) Iowa Nike/Nike
12) Harvard Nike/Nike 11) Tennessee adidas/adidas
13) Delaware Nike/Nike 12) N.C. State adidas/adidas
14) N.C. Central Nike/Russell 12) Xavier Nike/Nike
15) Milwaukee adidas/adidas 13) Manhattan adidas/adidas
16) Coastal Carolina Nike/Russell 14) Mercer adidas/adidas
    15) Wofford adidas/adidas
    16) Cal Poly Nike/Nike
    16) Texas Southern Nike/Russell
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