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A's 1B Brandon Moss The Breakout Star Of Latest "Green Collar Baseball" Campaign

The A's and ad agency Hub Strategy on Friday launched the fifth season of their award-winning "Green Collar Baseball" marketing campaign. It is a fully integrated program, featuring television commercials as well as print, outdoor and digital ads. The team's marketing slogan, "Green Collar Baseball," again will be integrated throughout the campaign (A's). In San Jose, John Hickey noted the campaign includes eight commercials total, and A's 1B Brandon Moss "was flat-out hilarious in his spots, although some of the best bits, seen in outtakes and bloopers, may be left on the cutting room floor." Moss appeared in "two bits, one where he chatters to runners at first base to distract them during pickoff throws and the other in which he crashes a group of his teammates doing 'I've got a secret' and veers the conversation from baseball secrets to improvised personal ones." If the bits "survive the editing process, a star will be born." Other ads include 3B Josh Donaldson and the tarp he "vaulted over to make a highlight-reel catch last year enter therapy," coaches Curt Young and Mike Gallego "go back a quarter-century to a different time, including doing a selfie with a Polaroid camera," and the A's Home Run Tunnel "gains some new uses, including getting Derek Norris into his catching gear, getting [P] Jarrod Parker mustard and ketchup on his hot dog and blow-drying" P Sean Doolittle's beard (SAN JOSE MERCURY NEWS, 3/16).

STIRRING THE POT: In S.F., Scott Ostler names A's co-Owners John Fisher and Lew Wolff his "knuckleheads of the week." The duo "floated the threat that if they don't get a favorable lease extension from Oakland, they just might move their A's to a temporary ballpark in San Jose." That is "just what the Athletics and their fans need from ownership: more posturing, silliness and delay, while the owners rake in profits and pretend to care" (S.F. CHRONICLE, 3/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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