CBS Signs Presenting Partners For NFL Thursdays MASN Gains Injunction Against MLB, Nationals Simms, Dungy Will Not Use Redskins Nickname Report: SI Used Ad Friendliness In Layoffs Fox Sports, YouTube Partner For Daily Web Show ESPN Sees Strong July ComScore Figures NHL Jets Games To Air On TSN3 App Review: FanNation For iPhone Browns-Redskins Pulls Big Rating For ESPN Court To Hold Hearing In MASN Case
Upcoming Conferences and Events
SBD/March 14, 2014/Media
CBS Set To Air Documentary On Annual NBA Summer League Exhibition
Published March 14, 2014
COULD BE ADAPTED INTO A WEEKLY SERIES: The Summer League is split between Las Vegas (22 teams) and Orlando (10 teams), but Tollin and his crew of more than a dozen cameras spent most of their time in Sin City due to the potential for more storylines. He said Las Vegas is the “colorful league, the one that’s really set up for a big audience.” Tollin: “They’ll have 10,000 people on a good day, there’s a lot more activity and stories to uncover.” Depending on the film’s success, Tollin said it could turn into either a weekly series on a to-be-determined channel or an annual project. “There was a general sense that they (the NBA) would love to increase the profile of the league,” Tollin said. “They get it that their players are everything and that’s what attracts fans.” “Summer Dreams” was produced by Raquel Productions in association with Mandalay Sports Media, with Jon Weinbach serving as co-Exec Producer.