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Marketing and Sponsorship

March Madness Remains Highly Desirable Place For Marketers To Break New Creative

March Madness -- with its "wide appeal to a very young and very desirable audience" -- offers a "marketing mix that advertisers crave but can rarely find," according to Bruce Horovitz of USA TODAY. Not only is the tournament live sports, but it is "a social-media gabfest." Data from Kantar Media shows that the tournament generated more than $1.15B in ad revenue last year and "is expected to easily top that figure this year." 21 Sports & Entertainment Marketing Group Founder & CEO Rob Prazmark said, "March Madness is the right time, right place and continues to grow with no signs of peaking." Several brands are "debuting new ads" this year. Burger King's "new two-for-$5 TV spot stars" former NBAer Chris Webber, while Papa John's has "new spots featuring" CBS' Jim Nantz. Audi "has new ads starring comedian Ricky Gervais," and Pizza Hut "debuts spots to promote its WingStreet wings featuring ESPN's Scott Van Pelt" (USA TODAY, 3/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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