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SBD/March 13, 2014/Marketing and Sponsorship
With Contract Expiring, Kraft Won't Return As Title Sponsor Of LPGA Major In '15
Published March 13, 2014
NOT THE SAME IF IT MOVES: Golf Channel’s Paige Mackenzie said if a sponsor comes on board to replace Kraft, but the company "wants to move it, it ceases to become the event that we know." Mackenzie: "It would just be another domestic major. ... I don’t think it would be good for the LPGA." She added, "Obviously you want a title sponsor no matter what, but I don’t think that is a goal of the LPGA. Their first priority is to keep it at Mission Hills, to keep it on this part of the schedule early in the year." It has long been rumored that Asia would be a likely destination for a major should one relocate, but Mackenzie said, "I don’t see this championship in the spring somehow ending up in Asia.” Mackenzie: “It would cease to be what we know as the former dinosaur that’s the Kraft Nabisco, the leap into the pond. ... It would feel like a replacement and I don’t think the LPGA wants to be replacing the Kraft Nabisco with another major in Asia” (“Morning Drive,” Golf Channel, 3/13).
THE RITE STUFF: GOLF DIGEST's Ron Sirak cited sources as saying that the LPGA has "reached a contract extension with Wakefern Food Corp., the Stockton Seaview Hotel and Golf Club and Eiger Marketing Group (EMG) to continue sponsorship of the ShopRite LPGA Classic presented by Acer" through '16. Wakefern's sponsorship of the event was "set to end after this year's tournament" (GOLFDIGEST.com, 3/12). This year marks Wakefern's 20th year as the event's title sponsor (LPGA).