SBD/March 13, 2014/Franchises

Mariners Unveil Popular Player Ads For '14 Season, Including One Featuring Cano

The Mariners yesterday debuted their TV spots for the '14 season, and "as always, the ads don't disappoint," according to Bob Dutton of the Tacoma NEWS TRIBUNE. The five promo spots that are part of the "True to the Blue" campaign again are a "collaborative work between the Mariners and the Seattle-based advertising agency of Copacino Fujikado." Mariners 2B Robinson Cano makes his first apperance in the annual effort in a spot titled "Slow Mo and Music." It depicts "life downshifting to an appreciative crawl while Cano displays his graceful skills in multiple ways to the accompaniment of celestial music." Mariners manager Lloyd McClendon and SS Brad Miller "watch from the bench, and Miller marvels: 'I just got goose bumps.'" Another ad, dubbed "Old School," features 3B Kyle Seager, who "displays his throwback approach by tweeting on a manual typewriter, starting games with his uniform already dirty and by working in batting practice to perfect his ability to get hit by pitches." In addition, Mariners P Hisashi Iwakuma "unveils what purports to be a surprising side to his reserved personality by break dancing in 'Quiet Surprise.'" At one point he "spins on his head like an inverted ballerina" (Tacoma NEWS TRIBUNE, 3/13). Watch the Mariners commercials.
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