SBD/March 13, 2014/Facilities

Reliant Parent Company NRG Energy Plans On Rebranding Texans' Stadium

NRG said that the cost to rebrand the Reliant complex will be more than $100,000
Reliant Energy parent company NRG Energy said that it "hopes to rebrand" Houston's South Loop sports complex, which includes Reliant Stadium, as NRG Park, according to Kiah Collier of the HOUSTON CHRONICLE. The rebrand would include every facility "dropping the Reliant name for NRG, as in NRG Stadium, NRG Arena and NRG Center." NRG, which acquired Reliant's retail operations in '09, said that it will "swap out every sign bearing the Reliant name at the Harris County-owned park before the football season begins this fall." The Harris County Sports BOD & Convention Corp. "must approve the deal." NRG Texas Retail and Reliant President Elizabeth Killinger yesterday said the company "felt like now was the right time to really move to the family name so that as we bring more products and services to market, people will realize the relationship between the different companies." Killinger declined to "give an exact price tag for the cost to rebrand the Reliant complex, but confirmed it would be more than $100,000." She stressed that the company "would be picking up the entire tab." NRG added its name to Reliant in '10, giving it a "new logo and the tag line 'An NRG Company,' but has kept the Reliant name around" (CHRON.com, 3/13).
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