Expectations High For NASCAR On NBC Female Audience Strong For World Cup Tennessee Unveils New Nike Uniforms What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights
SBD/March 12, 2014/Media
Musburger, Palmer Named Lead SEC Net Announcers, Given Contract Extensions
Published March 12, 2014
SPREADING THE WEALTH: In Birmingham, Jon Solomon wrote the SEC Network could eventually "double TV revenue for each school," but how much money the network makes is "predicated on how wide the distribution is." That bigger payoff "isn't here yet, and no one knows how quickly ESPN will get full distribution for the channel." Solomon noted the SEC Network is "already committed to be in approximately 20 million homes when it launches" Aug. 14, but even SEC Commissioner Mike Slive is "preaching caution." Slive said, "The network has significant revenue potential, but it's premature to try to project until you know more about distribution." Vanderbilt AD David Williams said that he is budgeting about a 30% "increase in revenue" for '14-15, with "about a $300,000 increase from broadcast networks." The budgets "come as many SEC athletics departments are investing money to build up their capability to produce games." Schools are being "asked to produce games for the digital component of the SEC Network." Auburn AD Jay Jacobs said he is budgeting "very conservatively" for '14-15 television revenue. However, Jacobs added that he is spending approximately $3.5M for "a new control room, fiber that runs to venues, and equipment." To get full distribution "at the rates they want, the SEC and ESPN are banking on rabid SEC fans to demand their cable and satellite operators pay for the channel." Mississippi State AD Scott Stricklin: "We need to announce as many programming events as soon as possible. I think that helps every fan base to get focused, if you will, if you know there's a game I'm going to miss if I don't have the SEC Network" (AL.com, 3/11).