NBC Sports Releases '14-15 NHL Schedule ESPN Airing Special On Seahawks Training Camp CFL Could Expand ESPN Deal In U.S. ESPN Up For MLB Telecasts At Midpoint ESPN Plans Inspirational Special Olympics Coverage Media Notes ESPN's British Open Overnights Finish Lower Media Notes SEC Network Secures Carriage Deal With Comcast CBS' Moonves Discusses NFL Thursday Night Package
Upcoming Conferences and Events
SBD/March 11, 2014/Media
Tech Review: WWE Network Impresses With Deep Video Archive, Live Programming
Published March 11, 2014
HEAVYWEIGHT TITLES: The WWE Network's VOD library extends back to "WrestleMania 1" in '85. That is 30 years of archived content! Older video renders like new. Because there is no advertising, scheduled programming is completely uninterrupted, and during my time with the product, there were no technical hiccups. Socially speaking, users can register with their Facebook, Twitter or Google+ account, and each video on the WWE Network includes sharing features. Posting to Facebook and Twitter is simple, and quality thumbnail images are included along with accurate content titles and subtext.
FALLS: While the social integration is easy for users, WWE Network could take its social media a step further here. Adding an integrated Twitter or Facebook feed would bring live chatter into the experience and potentially increase fan engagement with the product. With all of the classic matches available, I am sure WWE fans will have a lot to discuss.
BOTTOM LINE: While consumption data will not be released until after "WrestleMania 30," I would not be surprised to see big numbers for the WWE Network. This experience is both addicting and disruptive. Digital access to live programming like the Monday Night Raw Backstage Pass is great, but the strategically selected line-up of archival programming is what really drew me in. With "The Epic Journey of Dwayne 'The Rock' Johnson" playing on my laptop Saturday night, I nearly forgot I had a hockey game on television.
Amie Sheridan (firstname.lastname@example.org) is a freelance writer in Philadelphia.
See Sheridan's previous App Review submissions for THE DAILY:
- Pac-12 Now For iPhone Offers Strong Video Features, Falls Short Elsewhere
- NASCAR Raceview Mobile For iPhone Wins With Live Race Features
- Boston Bruins For iPhone Covers All Essentials, Brings A Few Extras
- Fox Sports Go's "Minimalist" Functionality Effective During Super Bowl
- X Games For iPhone Goes Big With Features, But Usability Can Improve