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SBD/March 11, 2014/Media
CBS/Turner Bumping Up Tipoff Time Of NCAA Title Game, Extend Pregame Show
Published March 11, 2014
SUBTLE CHANGES TO "MML": "March Madness Live" will return with more subtle changes than last year's shift to a fully authenticated structure. The digital streaming of the tournament maintains that use of authentication, with the four-hour free preview seen last year reduced this year to three total hours. Support for the live streaming has been expanded to Windows Mobile in addition to the iOS and Android platforms. The popular Boss Button this year will return with three different user options: a page of fictional search engine results geared toward home users, a dummy PowerPoint presentation tailored for office users, and a false Evernote page designed for students. The Coke Zero social pulse feature of "MML," again supported by Ball State's Sports Link program, will for the first time integrate content from Instagram and Vine in addition to Twitter and Facebook. "That's going to be a much more sifted and curated experience as opposed to just massive raw feeds," said Turner Sports VP/Business Operations Mark Johnson. Streaming will incorporate online feeds of the Teamcast coverage of the national semifinals, bringing "MML" to 71 streams of 67 total tournament games.