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SBD/March 11, 2014/Events and Attractions
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Published March 11, 2014
BED AND BEVERAGE: USA TODAY's Nina Mandell noted Anheuser-Busch InBev yesterday announced that it will set up a Bud Light Hotel -- "a mainstay of Super Bowl parties in New York this year" -- in Dallas in conjunction with the NCAA men's basketball Final Four. The company is "taking over a Dallas hotel and sending winners of a mini-hoops contest to participate in the festivities." This will mark the first iteration of the Bud Light Hotel around a college basketball event (USATODAY.com, 3/10). The effort will tip off April 5 with the Bud Light Watch Party and will last through Tuesday, April 8 (A-B).