IMS Continues NASCAR Attendance Battle Large Crowd Turns Out For Baseball HOF Inducation LPGA Deems Inaugural Int'l Crown A Success F1 Race In New Jersey Delayed Again Int'l Crown Organizers Bullish On First Event C-USA Set To Offer Full Scholarships To Athletes NCAA Removes Cap On Player Payments In EA Case Officials Confident In Safer U.S. Open Of Surfing Mountain West Can Coexist With Power Five NFL Draft Leaving N.Y. Just A One-Time Deal?
Upcoming Conferences and Events
SBD/March 11, 2014/Events and Attractions
NCAA Tourney Tickets Moving Fast For Sites In Buffalo, Spokane, San Diego, Milwaukee
Published March 11, 2014
BED AND BEVERAGE: USA TODAY's Nina Mandell noted Anheuser-Busch InBev yesterday announced that it will set up a Bud Light Hotel -- "a mainstay of Super Bowl parties in New York this year" -- in Dallas in conjunction with the NCAA men's basketball Final Four. The company is "taking over a Dallas hotel and sending winners of a mini-hoops contest to participate in the festivities." This will mark the first iteration of the Bud Light Hotel around a college basketball event (USATODAY.com, 3/10). The effort will tip off April 5 with the Bud Light Watch Party and will last through Tuesday, April 8 (A-B).