SBD/March 10, 2014/Research and Ratings

Overnight Ratings: WGC At Doral Down From '13, NASCAR Also Sees Drop

NBC earned a 3.4 overnight rating for yesterday’s final round of the WGC-Cadillac Championship at Trump National Doral, as Patrick Reed defeated Bubba Watson and Jamie Donaldson by a shot to win his first WGC event. The rating is down 23% from a 4.4 overnight last year, when Tiger Woods won the event for the seventh time. NBC’s third-round 2.3 rating also was down from a 3.0 rating last year, when Woods built his lead to four shots over Graeme McDowell. Meanwhile, Fox averaged a 4.1 rating for Brad Keselowski’s last-lap victory over Dale Earnhardt Jr. in the NASCAR Sprint Cup Series Kobalt 400 at Las Vegas Motor Speedway. Yesterday’s figure is down from last year’s 4.4 rating for Matt Kenseth’s win.

TELECAST
DATE
NET
TIME (ET)
RATING
"ESPN Sports Saturday"
3/8
ABC
4:00-6:00pm
0.7
College Basketball: Kentucky-Florida
3/8
CBS
12:00-2:00pm
1.3
College Basketball: UConn-Louisville
3/8
CBS
2:00-4:00pm
1.3
College Basketball: Arizona-Oregon
3/8
CBS
4:00-6:00pm
1.2
WGC-Cadillac Championship: Third Round
3/8
NBC
2:00-6:00pm
2.3
"NBA Countdown"
3/9
ABC
12:30-1:00pm
1.0
NBA: Heat-Bulls
3/9
ABC
1:00-3:30pm
na
NBA: Thunder-Lakers
3/9
ABC
3:30-6:00pm
na
College Basketball: Virginia-Maryland
3/9
CBS
12:00-2:00pm
1.1
College Basketball: MVC Championship:
Wichita State-Indiana State
3/9
CBS
2:00-4:30pm
0.9
College Basketball: Michigan State-Ohio State
3/9
CBS
4:30-6:30pm
1.5
NASCAR Sprint Cup: Kobalt Tools 400 (Las Vegas)
3/9
Fox
3:00-6:15pm
4.1
NHL: Red Wings-Rangers
3/9
NBC
12:00-3:00pm
0.8
WGC-Cadillac Championship: Final Round
3/9
NBC
3:00-6:00pm
3.4
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