Menu
Marketing and Sponsorship

Manchester United Set To Land World's Richest Kit Deal Ever With 10-Year, $1B Nike Pact

EPL club Manchester United is "set to announce a world-record kit deal" with Nike that is worth more than $1B (all figures U.S.) over 10 years, according to Simon Mullock of the London DAILY MIRROR. The deal proves the club is "still the biggest name in world football." The $1B figure is "almost double the current best kit manufacturing deal," which sees La Liga club Real Madrid earn $51.6M annually from its arrangement with adidas. ManU currently has a deal with Nike worth $39.1M annually, but that 13-year agreement "expires next year." Puma, Warrior and adidas "all emerged to challenge Nike." Meanwhile, ManU's $58.2M-a-year short sponsorship deal with Chevrolet is "set to kick in next season" (London DAILY MIRROR, 3/9).

NEW KIT LEAKED?
In London, Charles Perrin noted social media was "awash with speculation" after a leaked image of a ManU kit "embossed with the club's sponsor Chevrolet popped up on Twitter." The strip "has a black zip which comes down from the collar and the sleeves have a black trim too." It "remains to be seen whether or not this is the genuine article as it has a club tag attached to it" (EXPRESS.co.uk, 3/8).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/03/10/Marketing-and-Sponsorship/MUFC-Nike.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/03/10/Marketing-and-Sponsorship/MUFC-Nike.aspx

CLOSE