USA Swimming Exec Dir Chuck Wielgus Dies Orlando Pride Do Not Sell Out Marta's Debut S.F. Sports Legends Given Street Names Near Candlestick Cubs Fans Buy Up Replica World Series Rings Target Field Named First Gold LEED Certification In U.S. Tim Howard Issues Apology Following Fan Altercation A's To Reveal New Ballpark Site In '17 Bettman Insists NHL Will Not Go To PyeongChang ESPN Events Purchases Miami Beach Bowl Triple-A Isotopes Trying One-Day Rebrand
SBD/March 7, 2014/Research and RatingsPrint All
Around 52% of MLS fans who have expressed strong interest in attending live events and viewing games on TV over the past year are between the ages of 18-34, representing the highest percentage of any pro U.S. league, according to data from Nielsen Media. MLS fans also are more likely to be smartphone owners, with 76% of MLS fans owning one (Android- or iOS-based) compared to 66% of the general U.S. population. Some 42% of MLS fans said they viewed mobile video during a given 30-day period in Q3 ’13, which compares to only 21% nationally. Meanwhile, avid MLS fans are 13% more likely than the average U.S. adult to engage in social networking and 28% more likely to spend three or more hours per day on social networking sites.
WHO’S A FAN? MLS’ biggest age demo (34%) falls between the ages of 35-54, compared to 27% for ages 55+ and 26% for 18-34 (Nielsen).MLS DEMO PROFILE FROM '13 REGULAR SEASONAGE
2-1714% 18-3426% 35-5434% 55+27%INCOME < $20K17% $20-40K21% $40-75K24% $75-100K18% $100K+20%