SBD/March 7, 2014/Research and Ratings

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  • MLS Fans More Mobile, Tech-Savvy Compared To Other Pro Leagues

    Around 52% of MLS fans who have expressed strong interest in attending live events and viewing games on TV over the past year are between the ages of 18-34, representing the highest percentage of any pro U.S. league, according to data from Nielsen Media. MLS fans also are more likely to be smartphone owners, with 76% of MLS fans owning one (Android- or iOS-based) compared to 66% of the general U.S. population. Some 42% of MLS fans said they viewed mobile video during a given 30-day period in Q3 ’13, which compares to only 21% nationally. Meanwhile, avid MLS fans are 13% more likely than the average U.S. adult to engage in social networking and 28% more likely to spend three or more hours per day on social networking sites.

    WHO’S A FAN? MLS’ biggest age demo (34%) falls between the ages of 35-54, compared to 27% for ages 55+ and 26% for 18-34 (Nielsen).

    MLS DEMO PROFILE FROM '13 REGULAR SEASON
    AGE
    2-17
    14%
    18-34
    26%
    35-54
    34%
    55+
    27%
    INCOME
    < $20K
    17%
    $20-40K
    21%
    $40-75K
    24%
    $75-100K
    18%
    $100K+
    20%

     

    Print | Tags: Research and Ratings, MLS
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