SBD/March 7, 2014/Media

Final Ratings: NBC Draws Year's Most-Watched Golf Broadcast For Honda Classic

NBC earned a 2.6 rating and 3.88 million viewers for its final-round coverage of the PGA Tour Honda Classic on Sunday, which saw Russell Henley defeat Rory McIlroy, Ryan Palmer and Russell Knox in a playoff. Sunday's telecast was the most-watched golf broadcast in '14 to date, and the second-most watched round of the Honda Classic since '02. While up from a 2.0 rating and 2.8 million viewers in ’13, Sunday’s numbers are down slightly from the 4.1 million viewers NBC drew in the ’12 final round, which saw McIlroy best Tiger Woods, who shot a 62 on Sunday.

TURNING A PROFIT? Fox averaged a 5.3 rating and 8.8 million viewers for its NASCAR Sprint Cup Series race last Sunday at Phoenix Int’l Raceway, down from a 5.6 rating and 9.1 million viewers in ’13. Viewership for The Profit on CNBC 500 also was down from 9.2 million viewers and a 5.6 rating in ’12, despite a runner-up finish from Dale Earnhardt Jr. Meanwhile, ABC averaged 1.9 million viewers for Saturday’s Nationwide Series Blue Jeans Go Green 200 at Phoenix (Josh Carpenter, Staff Writer). 

WINTERTIME LOVE: NBC averaged a 1.7 rating and 2.8 million viewers for Saturday’s Penguins-Blackhawks NHL Coors Light Stadium Series game at Soldier Field, the highest-rated regular-season, non-Winter Classic game in the net’s history (NBC). The viewership for the NHL game on Saturday night was below several other network TV primetime programs, such as CBS’ “48 Hours” in the 10:00-11:00pm ET window (5.4 million viewers), CBS’ “Crimetime Saturday” in the 9:00-10:00pm window (3.5 million viewers), and CBS’ “Comedytime Saturday” in the 8:00-8:30pm window (3.3 million viewers). The NHL game beat out all Saturday night programming on ABC and Fox (THE DAILY).

NOTES: Wednesday's Cavaliers-Thunder matchup drew a 9.6 local rating on FS Oklahoma, the top telecast of the week for the net (NEWSOK.com, 3/4)....Saturday's Julio Cesar Chavez Jr.-Bryan Vera bout on HBO drew 1.39 million viewers and peaked at 1.531 million. The fight drew "slightly less" than a September bout between the two fighters. Chavez is "likely to be back on HBO in July" with an opponent TBD (ESPN.com, 3/4).

The chart below lists final ratings for recent sports telecasts. CBS ratings were not available at presstime.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NASCAR Nationwide Series:
Blue Jeans Go Green 200 (Phoenix)
3/1
ABC
3:45-6:00pm
1.6
1,871
Gymnastics: AT&T American Cup
3/1
NBC
1:00-3:00pm
0.9
1,260
PGA Tour: Honda Classic:
Third Round
3/1
NBC
3:00-6:00pm
1.5
2,093
NHL: Penguins-Blackhawks
(Stadium Series)
3/1
NBC
8:00-11:12pm
1.6
2,759
"NBA Countdown"
3/2
ABC
12:30-1:00pm
1.0
1,154
NBA: Knicks-Bulls
3/2
ABC
1:00-3:30pm
1.6
2,600
"NASCAR Pre-Race"
3/2
Fox
2:30-3:15pm
3.3
5,400
NASCAR Sprint Cup: The Profit
on CNBC 500 (Phoenix)
3/2
Fox
3:15-6:15pm
5.3
8,800
NHL: Flyers-Capitals
3/2
NBC
12:00-3:15pm
0.7
1,019
PGA Tour: Honda Classic:
Final Round
3/2
NBC
3:15-6:30pm
2.6
3,878
Liga MX: Cruz Azul-Toluca
3/1
Univision
5:55-8:00pm
0.6
1,094
Liga MX: Chivas de Guadalajara-
Tigres UANL
3/2
UniMas
5:49-8:01pm
0.5
1,008
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NBA: Knicks-Heat
2/27
TNT
8:16-10:49pm
1.8
2,722
College Basketball: Syracuse-Virginia
3/1
ESPN
4:12-6:08pm
1.5
2,450
College Basketball: Kansas-
Oklahoma State
3/1
ESPN
9:00-11:20pm
1.2
1,883
College Basketball: Syracuse-Maryland
2/24
ESPN
7:00-9:02pm
1.2
1,774
College Basketball: Oklahoma-Kansas
2/24
ESPN
9:02-11:15pm
1.1
1,726
NBA: Rockets-Clippers
2/26
ESPN
10:34pm-1:07am
1.2
1,650
College Basketball: Kentucky-
South Carolina
3/1
ESPN
6:08-8:36pm
1.1
1,630
College Basketball: Arkansas-Kentucky
2/27
ESPN
7:00-9:34pm
0.9
1,416
Boxing: Julio Cesar Chavez Jr.-
Bryan Vera
3/1
HBO
11:19pm-12:07am
0.9
1,390
College Basketball: Indiana-Wisconsin
2/25
ESPN
9:05-10:55pm
0.9
1,376
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