New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/March 7, 2014/Marketing and Sponsorship
Published March 7, 2014
FAN LOYALTY: Seahawks jerseys with "FAN" on the name plate and the No. 12 "are now the 10th best-selling jersey this season." Only two jerseys "sold better in February on the league's official online store than the 12th Fan jerseys," Seahawks QB Russell Wilson and Broncos QB Peyton Manning. The sale of Seahawks 12th Fan gear "is a way around" the licensing agreement between the team and Texas A&M regarding the 12th Man term (ESPN.com, 3/6).
I SCREAM, YOU SCREAM...: The Royals have signed a new multiyear partnership with K.C.-based Belfonte Ice Cream & Dairy foods. Belfonte will open an ice cream shop located in center field in the Outfield Experience at Kauffman Stadium for the '14 season. The company also will have multiple cart locations and concessions planned around the ballpark (Royals).