Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/March 7, 2014/Marketing and Sponsorship
Published March 7, 2014
FAN LOYALTY: Seahawks jerseys with "FAN" on the name plate and the No. 12 "are now the 10th best-selling jersey this season." Only two jerseys "sold better in February on the league's official online store than the 12th Fan jerseys," Seahawks QB Russell Wilson and Broncos QB Peyton Manning. The sale of Seahawks 12th Fan gear "is a way around" the licensing agreement between the team and Texas A&M regarding the 12th Man term (ESPN.com, 3/6).
I SCREAM, YOU SCREAM...: The Royals have signed a new multiyear partnership with K.C.-based Belfonte Ice Cream & Dairy foods. Belfonte will open an ice cream shop located in center field in the Outfield Experience at Kauffman Stadium for the '14 season. The company also will have multiple cart locations and concessions planned around the ballpark (Royals).