New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/March 7, 2014/Marketing and Sponsorship
Puma Uses Ash Wednesday "Stunt" To Reveal Italy World Cup Jersey On City Streets
Published March 7, 2014
BOOT CAMP: Nike on Thursday unveiled its new scocer cleat, and Nike CEO Mark Parker was asked by CNBC's Sara Eisen what the market really is "when it comes to these soccer shoes." Parker, referring to soccer as football, said, "The cleated football market is actually quite significant. Football is the largest, most popular sport in the world. So what we see with football is a market that is highly energized, excited to see new innovation coming. That's just what we've got here, just in time for the World Cup." Eisen noted the "reason the World Cup is so important is because 3.2 billion people tuned in last year." Eisen: "It puts the Super Bowl to shame. It's reaching consumers in basically every single corner of the world. That's why, obviously, it's such a big deal for Nike" ("Fast Money," CNBC, 3/6).