SBD/March 6, 2014/Research and Ratings

Galaxy Dominate Social Media, Lead All MLS On Twitter, Facebook, Instagram

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The Galaxy are the class of MLS in a study of nearly three years of social media data, leading the way in Twitter followers, Facebook likes and Instagram followers -- as well as in total additions over the last three years. Despite recent internal turmoil, Chivas USA has a large Facebook following of over 700,000, second only to the Galaxy. Other popular teams by total additions over the last three years include the Red Bulls and Sounders FC, who were the only other MLS clubs to gain more than 250,000 new fans. Planned expansion teams NYC FC and Orlando City will not join the league until ’15, but have already solidified large followings on social media. For example, NYC FC already has more fans than the Rapids, an original MLS club. On the Instagram front, the Galaxy have the most followers by a large margin with over 43,000, but both the Sounders and Whitecaps have over 25,000 followers as well.

COMBINED TWITTER FOLLOWERS/FACEBOOK LIKES FOR MLS TEAMS
TEAM
APRIL '11
MARCH '13
INCREASE
Galaxy
91,573
928,042
836,469
Chivas USA
16,484
751,664
735,180
Red Bulls
89,835
503,261
413,426
Sounders FC
191,045
460,116
269,071
Dynamo
38,197
224,759
186,562
Fire
64,516
227,359
162,843
Timbers
55,667
209,931
154,264
Sporting K.C.
41,557
194,543
152,986
Impact
18,797
162,872
144,075
Whitecaps
26,634
151,001
124,367
FC Dallas
27,408
150,727
123,319
Toronto FC
46,678
169,779
123,101
DC United
52,127
166,013
113,886
Earthquakes
23,370
128,789
105,419
Real Salt Lake
63,252
167,989
104,737
Crew
28,879
127,746
98,867
Revolution
48,215
142,083
93,868
Union
74,297
166,897
92,600
Rapids
19,646
96,434
76,788
NYC FC*
n/a
103,969
n/a
Orlando City*
n/a
72,265
n/a
       
MLS TEAM INSTAGRAM FOLLOWERS AS OF MARCH '14
TEAM
FOLLOWERS
Galaxy
43,373
Whitecaps
28,749
Sounders FC
26,560
Sporting K.C.
14,436
Red Bulls
14,429
Real Salt Lake
13,112
Revolution
12,536
Dynamo
12,471
Timbers
11,920
Toronto FC
10,008
FC Dallas
9,020
Crew
8,934
Union
6,216
Impact
6,111
Chivas USA
5,803
Orlando City*
5,471
Earthquakes
5,200
DC United
4,860
Rapids
4,991
Fire
4,171
NYC FC*
896

NOTES: * = Set to join MLS in '15. Orlando City currently plays in the USL Pro division.

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