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Marketing and Sponsorship

City Of Portland Can Keep Private Terms For MLS Timbers' Naming-Rights Deal

Portland "does not have to disclose how much money Providence Health paid for the rights to put its name on the city-owned stadium" used by the MLS Timbers, Portland State Univ.'s football team and others, according to Allan Brettman of the Portland OREGONIAN. City of Portland Office of Management & Finance Communications Manager Kelly Ball wrote that under the Stadium Operating Agreement for Providence Park, Peregrine Sports "is not required to give the city a non-redacted version of the contract." Ball's statement "came on the heels of Monday night's release of a redacted copy of the Naming Rights and Sponsorship Agreement between Peregrine Sports and Providence." Peregrine "is the limited liability corporation owned by Timbers owner Merritt Paulson." Among the "amounts of money redacted in the 40-page agreement are the initial year payment Providence is paying Peregrine, subsequent year payments, food credits for the End Line Deck and the medical service fees" for the NWSL Portland Thorns' pre-season physicals. The agreement "includes 20 bullet points specifying where the company name or logo would appear." The Providence agreement also "specifies what the Timbers agree to provide the health organization: 60 suite tickets to the Providence Sports Care Center in Providence Park, four VIP field seat season tickets, four KeyBank Club season tickets (food and beverage included during the first half) [and] 18 endline season tickets" (Portland OREGONIAN, 3/6).

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