SBD/March 5, 2014/Marketing and Sponsorship

U.K.-Based Sportech Expands U.S. Betting Business In Connecticut, L.A.

U.K.-based gaming company Sportech is "aiming to expand further in the United States by offering Internet betting on horse racing in Connecticut and opening sports bars there and in California," according to Keith Weir of REUTERS. The company "has been expanding in America," and more than 60% of revenues "now come from U.S.-based operations, a major shift over the last four years." Sportech CEO Ian Penrose said that there "would be some 'heavy marketing spend' in the coming weeks to promote the new horse-racing website in Connecticut," where Sportech has an exclusive license. Sportech has "just opened a sports and betting bar in Connecticut and will launch a similar venue" near L.A. in the summer (REUTERS, 3/5).
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