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Marketing and Sponsorship

Marketplace Roundup

The WALL STREET JOURNAL's Jonathan Welsh noted NASCAR driver Tony Stewart "dons a red dress shirt, cowboy hat and mustache in a teaser video for 'Smoke is the Bandit,' a coming web series promoting Mobil 1 engine oil and stock-car racing." The teaser is a "clear send-up" of the '77 car-chase film “Smokey and the Bandit.” Mobil 1 said that it will "reveal more about the coming series" tomorrow and added that the videos "will feature a number of well-known" NASCAR personalities (WSJ.com, 3/4).

OSHIE CAN YOU SEE? BLOOMBERG NEWS' Erik Matuszewski notes Blues RW T.J. Oshie has the NHL's "second-best selling jersey" since scoring four shootout goals for Team USA against Russia in the Sochi Games. Oshie trails only Penguins C Sidney Crosby "for the period from Feb. 12 -- the first day of the men's hockey tournament in Sochi -- through March 2." Oshie ranks 18th in "officially licensed jersey sales since the start of the NHL season" (BLOOMBERG NEWS, 3/5).

MAKING THE TURN: adidas Golf and USA Golf yesterday announced that adidas will be the official uniform provider for players, coaches and staff for the U.S. men's and women's teams during the '16 Rio Games. adidas will develop USA Golf-branded apparel that will be introduced in late '14 (adidas). 

LOVE ME TWO TIMES: BodyArmor SuperDrink yesterday named T'Wolves F Kevin Love an endorser in a deal that includes an equity stake in the company. Love also will be featured in retail promotions and web videos, and fans will have a chance to win Love's signed jersey worn in the videos via an Instagram contest that begins Friday. Other SuperDrink athlete endorsers include Patriots TE Rob Gronkowski, Rockets G James Harden, Colts QB Andrew Luck, Eagles RB LeSean McCoy and Angels CF Mike Trout (BodyArmor).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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